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Multilingual Digital Content
PaulPaladin/iStock/Thinkstock Federal agencies are required to provide meaningful access to government information to people with limited English proficiency. This applies to your agency’s digital...
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Real Internationalization Isn’t Just Geographic: It’s Linguistic
NiroDesign/iStock/Thinkstock Twenty years ago, the chances of watching an NBA game with commentary in a language other than English were small. Today, the NBA transmits games in 47 languages to 215...
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Betting on E-mail: How We’re Reaching Hispanics via Their Inbox
Marco_Piunti/iStock/Thinkstock Driving visitors to a destination means reaching your users where they are at. In 2005, as part of the greater USA.gov marketing strategy, GobiernoUSA.gov launched an...
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#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media
Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s...
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